Analisis Pengaruh Experiential Marketing, Emotional Branding, dan Service Quality terhadap Kepuasan Konsumen Uniqlo Store Ciputra World Mall Surabaya

This study aimed to determine whether experimental marketing, emotional branding, and service quality variables have a partial simultaneous influence on customer satisfaction at the Uniqlo store Ciputra World Mall Surabaya. Determination of sample respondents in this using purposive sampling with 100 data collection techniques Google form then SPSS 25 automatic analysis software. The results indicate that: (1) branding simultaneously positive significant effect While marketing has but not consumer Surabaya; (2) (3) partially ciputra world mall (4) Surabaya.
 Keywords: Experimental Marketing, Emotional Branding, Service Quality, Consumer Satisfaction